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BetMGM has partnered with Fremantle to introduce a new game called The Lion’s Share on the iconic TV show The Price is Right. This marks the first new pricing game since 2021, offering contestants the chance to win prizes up to $500,000.
Announced yesterday (Sep 10), the partnership with Fremantle will introduce a new game called The Lion’s Share, set to premiere on September 22 as part of the show’s 54th season. This marks the first new pricing game added to the series since 2021.
“This collaboration combines the legacy of an iconic gameshow with the excitement of the BetMGM brand,” said BetMGM Chief Revenue Officer Matt Prevost
Online Version To Come in 2026
The Lion’s Share offers contestants a chance to win substantial prizes, including up to $500,000 in cash, cars, trips, and other rewards.
Players will guess the prices of everyday items, earning balls for each correct answer. These balls will be collected in a wind tunnel chamber, with each ball either awarding a prize or causing the contestant to lose it all.
Looking ahead, BetMGM plans to launch an online version of The Lion’s Share casino game in 2026, adding yet another title to its fast-growing collection of in-house games.
“BetMGM is always looking for ways to create legendary moments. This collaboration combines the legacy of an iconic gameshow with the excitement of the BetMGM brand,” Prevost added.
“The rarity of a new pricing game and the opportunity for players to win one of the largest prizes in the show’s history reflects BetMGM’s focus on bringing a world of unmatched entertainment to our players.”
Fremantle COO Suzanne Lopez also commented on the update, stating, “Partnering with BetMGM, a brand known for innovation in games and entertainment, is the perfect collaboration. We look forward to bringing a fresh energy to a timeless format, while honoring the iconic gameplay fans know and love.”
Another TV Deal for MGM Resorts
BetMGM has been expanding its presence in the television game show arena since unveiling its collaboration with Freemantle on January 20, 2025. This partnership allows BetMGM to create and offer online casino games inspired by popular shows like Family Feud and The Price is Right.
However, their involvement with TV gameshows dates back even further. Before the deal with Fremantle, MGM Resorts International and its joint venture with Entain had already established a presence through a partnership with Wheel of Fortune.
This collaboration not only features online casino games but also includes on-screen promotions and activations during the show’s broadcasts. BetMGM has even launched a dedicated Wheel of Fortune online casino app, available in Ontario and New Jersey.
In addition, BetMGM has developed games based on other well-known franchises, including a series of slots themed around The Wizard of OZ in partnership with Warner Bros, Discovery Global Experiences. More recently, in July, they collaborated with London-based Atlantic Digital to roll out the first-ever online slot game based on the beloved NBC series Friends.
Source: SBCAmericas
