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9 December 2025 – BetMakers Technology Group (ASX: BET) today announced the successful launch of its new partnership with Kiron Interactive, a global leader in virtual sports and number games. As part of the completed integration, Kiron’s full suite of virtual horse racing, greyhound racing, and harness racing content is now fully available through the BetMakers CoreAPI.
The integration enables BetMakers’ global network of wagering operators to activate Kiron’s virtual racing content directly within their existing BetMakers environment. This delivers high-frequency, always-on racing products designed to complement live racing, enhance customer engagement, and drive incremental turnover.
“Kiron has built a reputation as a world-class provider of virtual racing content, and we’re excited to bring their high-quality, high-frequency products directly to our operator network,”
said Joey Carroll, Director of Business Development & Partnerships at BetMakers.
“With the integration now live, our partners can switch on virtual racing immediately and seamlessly expand their racing offering across all three codes.”
Steven Spartinos, Co-CEO at Kiron Interactive added:
“Kiron’s focus has always been to give operators content that fits the way people play today. Virtual racing delivers fast, session-based entertainment that complements the live schedule and keeps audiences connected on their own terms. Integrating with BetMakers opens that experience to a broader network through a single, streamlined API. It strengthens our reach and gives operators a practical way to grow their racing portfolio with reliable, always available content.”
With virtual racing now accessible via a single, modern API alongside BetMakers’ global racing content, fixed-odds pricing, and tote solutions, operators can offer a more comprehensive racing experience without adding platform complexity.
Operators interested in enabling virtual racing can contact their BetMakers Account Manager for activation details.
