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2 February 2026 – Leading games provider BetGames has unveiled its pioneering AI-powered Casino Designer, a cutting-edge tool designed to redefine how operators customise casino content and stand out in an increasingly competitive market.
Powered by an advanced generative AI engine, Casino Designer enables operators to create bespoke casino environments by uploading proprietary graphics and branding, selecting assets from an extensive library, or using AI to generate entirely new designs.
The tool gives operators full control over deploying unique casino settings without third-party sign-off delays, significantly accelerating time-to-market. Customisable elements include game backgrounds, logo placement, and thumbnail adjustments, all managed through an intuitive back-office interface to ensure alignment with player trends and local brand strategies.
Built with flexibility at its core, Casino Designer offers limitless opportunities to refresh casino content. A live preview and publish process supports real-time updates, while the accessible AI engine removes the need for specialist designers, enhancing operational efficiency.
BetGames’ Live Roulette is the first live game configured for Casino Designer, with Skyward Deluxe set to become the first crash hit RNG title to integrate with the tool. A wider rollout covering new and legacy RNG and live dealer games is scheduled throughout 2026.
The launch of Casino Designer highlights BetGames’ commitment to pushing industry boundaries by granting operators greater creative control, enabling deeper localisation and stronger visual differentiation to support acquisition and consumer engagement.
Ian Catchick, Chief Product and Business Development Officer at BetGames, said:
“The launch of Casino Designer represents a major milestone for BetGames, and the industry as a whole, as we look to power the next generation of content localisation.
This innovative new tool gives our partners total control, allowing them to amend and publish designs multiple times a day if they wish. Even without dedicated design resources, quick changes can be made in seconds using the first-class AI engine, which creates imagery from very simple prompts.
We have removed the traditional barriers associated with sign-off processes, with the ultimate goal to hand creative freedom back to our global partners and empower them to deliver content that genuinely resonates with their audience.”
