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15 September 2025 – BetGames has launched Hero, a gamification tool designed to boost player engagement and retention through in-game challenges, leaderboards, and personalised rewards across its entire game portfolio.
Comprehensive engagement engine
Hero offers fully customisable challenges, experience points, and coin rewards that operators can control through back office systems.
The new tool allows BetGames partners to create custom challenges, add items to reward shops, and send personalised messages to players. Players earn experience points (XP) and coins by completing tasks, enabling them to climb leaderboards and claim prizes including bonuses and physical gifts.
Hero works across BetGames’ complete portfolio, supporting new game launches while bringing fresh engagement to older titles. The system creates challenges within slots, RNG games, and live dealer games, helping operators increase cross-selling between different game types.
“Hero is a comprehensive gamification engine optimised to amplify player engagement and retention rates through a diverse array of in-game challenges, leaderboards, and prizes. It has been meticulously crafted with the operator in mind, providing complete control and customisation for our partners to build a tool that caters to their player base.”
Ian Catchick, Chief Product and Business Development Officer at BetGames, explained how Hero gives operators complete control over customisation to match their specific player needs.
Cross-product integration strategy
The tool drives cross-sell opportunities between slots, RNG, and live casino products to maximize operator revenue.
Hero addresses operator challenges in moving players between different game categories by creating unified challenges that span multiple products. Players can complete tasks across BetGames’ slots, live dealer games, and RNG offerings, encouraging exploration of the full game library.
The system’s cross-product approach helps operators increase session duration and player lifetime value by creating engagement pathways between different gaming verticals. This strategy particularly benefits operators seeking to maximise revenue from existing player bases rather than focusing solely on player acquisition.
Personalised player experience
Hero features personalised profiles, tailored notifications, and reward-driven experiences that encourage continued activity.
The platform creates individual player profiles that track progress and achievements across all BetGames products. Personalised notifications and messages reinforce progression and reward loyalty, keeping players informed about available challenges and achievements.
Hero’s reward system provides both virtual and tangible prizes, giving players multiple incentive types to maintain engagement. The combination of immediate XP rewards and longer-term prize goals creates engagement loops designed to increase both session frequency and duration.
“We continuously strive to transform the player journey. Hero will simultaneously deliver immersive and exciting gaming experiences as well as empower operators to refine their offering and unlock the full potential of BetGames’ content.”
The tool represents BetGames’ strategy to enhance player value for operators through improved retention and cross-product engagement rather than requiring additional game development resources.
Operator control features
The back office system allows partners to customise challenges, manage rewards, and control player communications.
Hero gives operators direct control over gamification elements without requiring technical integration work. Partners can set up new challenges, modify reward structures, and manage player communications through BetGames’ existing back office interface.
This operator-centric approach enables customisation based on specific market needs and player preferences while maintaining the technical infrastructure within BetGames’ platform. The system supports operators in different regulated markets where player engagement preferences and regulatory requirements may vary significantly.
