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In a historic coup for Brazil’s licensed gaming industry, BETesporte signed a strategic partnership with Sportradar Group AG, the global sports technology and integrity provider. Under the deal, BETesporte becomes the first Brazilian operator to deploy the Bettor Sense solution, which leverages artificial intelligence to identify problem gambling play, and joins the Sportradar Integrity Exchange, a global network of operators committed to preventing match-fixing and ensuring fair play in sport.
About Bettor Sense
Rollout of Bettor Sense evidences BETesporte’s commitment to a more secure and responsible betting environment. Developed by Sportradar, Bettor Sense uses advanced AI technology and behavior analysis to identify the earliest warning signs of negative gambling. The operator is, as a consequence, in a position to implement proactive, individualized action to protect users and drive responsible gambling.
Its complete compliance with Brazilian gaming laws, Bettor Sense is a breakthrough in bringing local operators in line with best practices in player protection and responsible betting. BETesporte’s move makes the brand a leader in responsible gaming, providing an accessible and evidence-based solution to the challenges on the horizon for the betting sector.
Integrity Exchange
Along with user security, BETesporte is also now part of Sportradar’s Integrity Exchange, a worldwide sharing platform for suspicious betting activity alerts and intelligence. The integration provides Sportradar even more transparency and further benefits BETesporte in its duty to maintain the integrity of sport in Brazil and worldwide.
In 2024 alone, the Integrity Exchange reported 843 matches under suspicion for irregularities, of which 291 were also found to be suspicious, an 88% increase on last year. By linking up to this network, BETesporte improves its business monitoring and contributes to a worldwide solution to the growing problem of match manipulation and fraud in sport.
Executive Perspectives on the Partnership
Tom Mace, Sportradar’s Senior Vice President of Integrity and Regulatory Services, was upbeat about the agreement: “This collaboration with BETesporte is an important step in our ongoing endeavor to build a safer and more responsible sports betting and iGaming landscape. BETesporto is taking a proactive approach by integrating responsible gambling into the very essence of its business.”
BETesporte CEO Marcos Pereira emphasized the company’s values: “We are committed to safety and integrity. Engaging Bettor Sense as a partner and membership in the Integrity Exchange are central to our strategy of encouraging responsible and ethical betting. We will continue to work around the clock to protect the integrity of sport and the confidence of our users.”
BETesporte’s Strategic Vision in Wider Context
BETesporte’s actions reach a turning point of consolidation in the Brazilian market. Known for its close connection with national football, the firm supports clubs such as CRB, CSA, and Volta Redonda, as well as regional championships such as Copa do Nordeste and Brazil’s Série A and Série B.
It also recently collaborated with CazéTV, where it sponsors top European competitions, including the Europa League, Conference League, Bundesliga, Serie A, Ligue 1, and Kings League. Another appealing aspect of this company is the many betting opportunities it has, ranging from live stats to live streaming of MMA, basketball, and even obscure contests like vaquejada and motocross.
The platform, owned and operated by Brazil’s federal government, is continuing to get stronger with ambassadors like soccer icon Zico and other iconic names such as Diego Souza and Vampeta.
About Sportradar
Sportradar, formed in 2001, is the global market leader for innovative sports experiences and integrity solutions. Supporting media, sports federations, and bookmaking operators, it works with premier organizations like the NBA, UEFA, FIFA, and ATP. Service close to one million events annually, Sportradar sits at the nexus of data, media, and technology, and aims at making sports fair, transparent, and exciting to everyone.
By this partnership, BETesporte and Sportradar are not only enhancing operational excellence but setting a new standard for responsible gambling in Brazil’s fast-evolving gaming industry.
Source: BNL Data
