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BETER has entered into a partnership with betting and gaming technology supplier OpenBet, bringing its esports and sports content to the OpenBet Trading System.
As part of the agreement, OpenBet has integrated BETER’s exclusive ESportsBattle tournaments and Setka Cup table tennis series into its Trading System. The platform combines content from multiple suppliers with trading and risk management capabilities controlled by operators and is designed for regulated markets worldwide.
The agreement expands the distribution of BETER’s betting content through OpenBet and strengthens the provider’s presence among tier-one operators and aggregators across global markets.
BETER Content Integrated Into OpenBet Trading System
OpenBet’s Trading System aggregates content from a range of specialist suppliers through a single integration, allowing operators to access multiple content sources without requiring separate technical integrations.
With BETER now integrated into the system, OpenBet can make the provider’s content available to its customers worldwide without requiring additional technical development.
Operators using the platform also have access to pricing and margin tools, a trader interface, and real-time risk and exposure management. These capabilities are built directly into the system and remain under the operator’s control.
BETER provides round-the-clock live streaming, real-time data and odds across more than 740,000 esports and sports events each year. Its offering includes up to 50 betting markets per event and delivers an average operator margin of more than 8%.
ESportsBattle and Setka Cup Included in Partnership
BETER’s esports offering includes its ESportsBattle tournaments covering eFootball, eBasketball, eHockey and eTennis.
Its sports portfolio includes the Setka Cup table tennis series alongside the BSKT Cup basketball league.
The provider also works with ESIC and IBIA as part of its approach to fairness and transparency across its content portfolio.
Gal Ehrlich, CEO of BETER, said:
“We are delighted to partner with OpenBet, one of the most respected and established names in the industry. We are truly excited to be working with such a high-calibre partner.
Through this partnership, OpenBet clients worldwide can now access our exclusive fast-paced content, which is proven to engage players and deliver strong value for operators.
This is another important step in strengthening BETER’s global position, and we look forward to a successful long-term collaboration with OpenBet.”
OpenBet Highlights Single-Integration Distribution
Glen Saville, Chief Services Officer at OpenBet added:
“OpenBet’s Trading System gives leading operators access to the best content in the market without the integration overhead.
BETER’s exclusive fast-paced esports and sports products are exactly the kind of high-quality, differentiated supplier our customers want, and this integration supports our focus on delivering exciting, memorable, and safe betting experiences to players worldwide.
We look forward to working closely with the BETER team and making this content available to our customers, further elevating our provision of world-class content to operators around the world.”
