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22 July 2025 – BETER, the award-winning provider of fast-betting content, data, and odds for esports and sports, has announced the appointment of Miguel Valdes as Business Development Manager for the Asia–Pacific (APAC) region. This strategic hire marks a significant step in BETER’s ongoing global expansion efforts.
Miguel Valdes brings a wealth of experience to the role, having previously held business development positions at several prominent companies, including SiGMA World. His expertise in building partnerships and driving market growth will be central to BETER’s plans in APAC.
In his new position, Valdes will be tasked with creating new opportunities for the company by working closely with operators, platform providers, and aggregators. His role will include establishing strategic partnerships and strengthening existing relationships with local stakeholders. These efforts align with BETER’s broader goal of scaling rapidly across APAC, replicating its successful growth strategies in Latin America and Europe.
Valdes will also lead the development of a dedicated local team focused on enhancing BETER’s presence in the region, capitalizing on the strong demand for fast-betting content in APAC markets.
Chuck Robinson, Chief Revenue Officer at BETER, commented:
“Miguel is a strong addition to our team and will lead BETER’s development in the APAC region. He brings valuable experience to the table, and we are delighted to welcome him on board.
We have ambitious plans for the region and with our various portfolio of esports and sports products, we’re perfectly positioned to meet the needs of the next-gen bettors there.”
Miguel Valdes added:
“I’m excited to join BETER, especially at a time when the demand for fast-paced content is rapidly growing. This trend is evident not only in APAC but worldwide, with BETER driving that movement.
The region holds enormous opportunities, not only for BETER but also for the operators and aggregators who are open to leveraging fast-betting potential. I look forward to contributing to BETER’s growth and exploring new markets across APAC together.”
With this appointment, BETER is poised to strengthen its foothold in one of the fastest-growing betting markets in the world, solidifying its position as a leader in innovative, fast-betting solutions.
