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17 December 2025 – BETER, the award-winning provider of 24/7 live streaming, data, and odds for fast-paced esports and sports, is set to showcase its expanded suite of next-generation products at ICE Barcelona, taking place from 19–21 January at Fira Barcelona Gran Via.
ICE Barcelona is expected to welcome more than 30,000 delegates and over 600 exhibitors from 186 countries. Throughout the three-day event, BETER will present its in-demand 24/7 content and latest product offerings at Stand 4F10.
BETER’s esports portfolio includes its ESportsBattle tournaments, delivering continuous betting action across popular titles such as eFootball, eBasketball, eHockey, and eTennis. The company will also highlight its Esports Odds Feed, which provides market-leading odds for more than 450 tournaments worldwide, covering over 40,000 pre-match and live events each year, supported by a team of expert traders.
In sports, BETER’s content offering features the globally recognised Setka Cup table tennis, the BSKT Cup basketball league, Setka Cup padel tournaments, as well as coverage of official cricket tournaments and leagues worldwide.
Overall, BETER delivers betting opportunities across more than 700,000 events annually, offering up to 50 markets per event and an average operator margin of 7.5%+. All matches come with 24/7 live streaming, real-time data, hyper-accurate odds, and are monitored by BETER’s dedicated Integrity team.
Visitors to the stand will also be able to explore BETER’s suite of technical solutions, designed to enhance bettor engagement. In anticipation of the FIFA World Cup 2026, delegates can experience BETER’s interactive zone and take part in a virtual penalty kick challenge, while learning how BETER’s eFootball tournaments support engagement, new bettor acquisition, and profitability within the football vertical.
BETER’s growing industry presence is further highlighted by its nine nominations across the International Gaming Awards 2026 and the European iGaming Awards 2026, both held alongside ICE Barcelona.
As part of the ICE World Gaming Forum, Vitalii Semeniuk, Esports Product Growth Partner at BETER, will speak at the Esports Betting Conference on 20 January. His session will focus on eLeagues’ performance and their role in 2026, outlining why this type of content holds untapped potential for operators, particularly ahead of the 2026 World Cup.
Gal Ehrlich, CEO at BETER, said:
“2025 was a transformative year for BETER as we entered the US market, secured partnerships with major operators, and delivered measurable impact at scale. At the same time, we are accelerating our expansion across LATAM and Europe, with applications in progress in other key US states and upcoming market entries into Italy and Canada, further solidifying BETER’s position as one of the industry’s most in-demand providers.
ICE Barcelona is the starting point of the new 2026 season, and we are heading there with a highly professional team ready to present the quality of our fast-betting products in esports and sports. We look forward to engaging with all delegates interested in elevating their sportsbook offerings with round-the-clock content.”
Chuck Robinson, CRO at BETER, added:
“Our product roadmap is truly ambitious. We build what the market lacks and deliver it at a level unmatched by competitors. eTennis and padel are some of the best examples—promising, fast-paced products with no equivalent today. We look forward to welcoming everyone to our stand, where we will be delighted to offer a firsthand look at all our new and upgraded products.
As always, we take great pride in highlighting the achievements of our award-winning Integrity team, whose dedication and strict adherence to the rules of fair play are key reasons why BETER is trusted by the majority of the industry’s leading operators and aggregators.”
