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13 January 2026 – BETER, the award-winning provider of live streams, live data, and odds for esports and sports, has announced that its Setka Cup table tennis tournaments have been added to the North Carolina sports wagering catalog.
The approval, granted by the North Carolina State Lottery Commission, marks BETER’s sixth launch in the United States, following New Jersey, Florida, Indiana, Iowa, and Colorado.
With this authorization, BETER can now offer its exclusive Setka Cup table tennis tournaments — including live data and live streams — to licensed operators in North Carolina for the first time.
Setka Cup is already live on the North Carolina domain of BETER’s longstanding partner, bet365, with additional operator integrations expected in the near future.
BETER provides 24/7 live streaming, real-time data, and hyper-accurate odds for more than 700,000 fast-paced annual events across various esports and sports disciplines, offering up to 50 betting markets per event and delivering an average operator margin above the market standard. All Setka Cup matches are monitored by BETER’s dedicated Integrity team to ensure full transparency and compliance with fair play regulations.
Gal Ehrlich, CEO of BETER, said:
“In 2026, BETER has ambitious plans for the US market, where we are already seeing high demand for our fast-betting content across all states we have gone live in over the last couple of months.
Demand for fast-betting content is only going to rise, and we are committed to delivering the best experiences for players, with integrity used as the foundation of our products and solutions.
We are thrilled to have secured approval in North Carolina and look forward to operators and their players enjoying the thrilling experiences offered by our sports products.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added:
“Securing approval to launch in North Carolina is another testament to our commitment to meeting the standards set in regulated markets across the world, including the US.
The US is a complex market where regulations differ from state to state, but we have a talented and experienced team to navigate this.
BETER is now approved in several US states, with many more on our roadmap, including Ohio, Kentucky, Arizona, and others. As demand for 24/7 content grows drastically, we are dedicated to meeting it in as many regulated US states as possible.”
