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BETBY, leading sportsbook solution provider, is now introducing a groundbreaking addition to its range of products, a private, in-house-developed football trading system. Designed from scratch by BETBY’s team of specialists, this groundbreaking model employs advanced mathematical methods to offer localized, exclusive markets across all divisions of leagues, offering significant competitive advantages to the company’s group of operators.
A Semi-Automated, Data-Driven Approach
The new half-automated trading system enables BETBY to generate precise and dynamic odds in real-time from raw data, drastically reducing reliance on third-party data feed providers. The system generates accurate odds automatically once input data is entered into the system, with little oversight from BETBY’s trading teams.
Not only does the process enhance the efficiency of operations, but it also to special betting markets that operators would not otherwise have access to.
Growing Market Coverage and Segmentation
Conceptualized to be flexible enough to house both top leagues and lower-profile events, the model offers new business opportunities for operators to grow and customize their betting product.
With greater freedom to construct markets, sportsbooks can now offer proprietary leagues and tournaments that are designed for their specific user base. This flexibility is envisioned to support player recruitment, retention, and overall engagement.
The launch timing is strategically concurrent with the beginning of the majority of European football seasons, providing operators with a rapid competitive edge at peak betting times.
Industry Insight and Strategic Benefits
“This in-house football trading model represents a major leap forward in flexibility and performance for sportsbooks”, said Andris Backovs, Head of Trading at BETBY. “By combining expert insights with advanced automation, we’re helping our partners strengthen their market offering, improve trading margins, and unlock potential for exclusive tournament experiences, just in time for the kickoff of Europe’s top leagues.”
By combining specialist knowledge with innovative automation, BETBY is set to empower its partners to make a stronger impression in the competitive iGaming landscape.
Fostering BETBY’s Technological Leadership
The launch of its own-developed football trading system demonstrates BETBY’s commitment to technological innovation and responsiveness to the industry. The new solution makes BETBY a forward-thinking partner for operators seeking brighter, leaner betting technologies in the fast-evolving sports betting market.
BETBY is dedicated to continuous investment in developing tools that allow operators to manage risk effectively, improve trading performance, and deliver more subtle and engaging customer experiences.
About BETBY
BETBY is a B2B sportsbook provider of solutions at the international standard, renowned for its technology-oriented innovation and excellence. Its seasoned industry professionals utilize deep market insight to provide a high-quality, flexible, and very scalable sportsbook platform to meet the individualized requirements of operators around the world.
From the most dynamic live betting opportunities to risk management capabilities and innovative AI-driven solutions, BETBY is working on partner success in this rapidly changing online sports betting sphere.
Source: GMB
