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Global online betting brand Betano has announced a renewed partnership with FIFA as the official sponsor of the FIFA Club World Cup 2025 in South America. The agreement is a significant resumption of cooperation, following their last coming together at the FIFA World Cup Qatar 2022. Betano is operated by Kaizen Gaming, a rapidly developing European gaming technology company.
This partnership is part of FIFA’s broader strategy to maximize the fan experience and bring the sport to new fans around the globe, and it consolidates Betano’s approach in partnering with world-class sports events.
A New Chapter for the Club World Cup
The 2025 edition of the FIFA Club World Cup will be the first to be contested under a new extended format featuring 32 of the best football clubs from around the globe. The tournament will take place in the United States from June 14 to July 13, 2025, with a final at MetLife Stadium in New Jersey. All six continental confederations affiliated to FIFA will be represented for the first time, with clubs qualifying via continental tournament victories or a four-year ranking of performances.
South America will be represented by Brazil with four of its leading clubs: Botafogo, Flamengo, Fluminense, and Palmeiras. Their participation highlights the region’s footballing heritage and ongoing global competitiveness.
Executive Perspectives on the Partnership
Kaizen Gaming Co-founder and CEO George Daskalakis highlighted the significance of this re-established partnership with FIFA. “Being the first sports betting operator to support the FIFA World Cup in Qatar in 2022, we are honored to once again collaborate with FIFA, this time for the 2025 Club World Cup,” commented Daskalakis.
He continued, “It’s a privilege to be side by side with FIFA on a competition that unites millions of supporters across the globe. This Club World Cup is particularly momentous as it’s the inaugural competition in its new expanded format. We cannot wait to do our part in what will undoubtedly be an unforgettable festival of club football.”
FIFA’s Chief Business Officer, Romy Gai, was also upbeat about the partnership. “We are pleased to partner once again with Kaizen Gaming and their Betano brand. Our mutual focus on enhancing the fan experience delivered fantastic results at the Qatar 2022 World Cup,” Gai stated.
He added, “We’re thrilled to be working with the Betano team once more to deliver another world-class tournament. We’ve witnessed the brand grow exponentially over the past three years, and we’re confident the fans will be thrilled with this new chapter.”
Strategic Alignment with Fan Engagement and Global Expansion
The news comes at a time when both Kaizen Gaming and FIFA are heavily investing in fan-focused innovation. For Betano, the deal not only strengthens its brand identity across Latin America but further establishes its profile in key international markets where football remains the most followed sport.
The deal continues a growing trend of regulated gaming companies signing strategic sponsorships with major sporting events to reach broader audiences while promoting responsible gaming.
As anticipation builds for the 2025 FIFA Club World Cup, the union of Betano and FIFA will continue to grow the tournament’s global reach and create enhanced fan experiences around the world. In partnering with FIFA again, Betano solidifies its position as a top-tier brand in the entertainment and sports industry, committed to innovation, passion, and the global football family.
Source: iGaming Brasil
