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August 21, 2025 – Betano, one of the world’s largest online sports betting and gaming brands, has officially become the new principal and front-of-shirt partner of Clube de Regatas do Flamengo. The long-term agreement runs until the end of 2028 and spans across Flamengo’s men’s and women’s professional football teams, Olympic sports, and Flamengo TV.
With this new alliance, Flamengo joins an elite group of international clubs partnered with Betano, including F.C. Bayern München, Club Atlético River Plate, Aston Villa F.C., F.C. Porto, Sporting CP and SL Benfica, among others.
Flamengo, renowned for its massive global fan base and strong nationwide presence, was considered a natural fit for Betano. The club’s wide-reaching support across Brazil and abroad played a decisive role in forming the partnership. For Flamengo, Betano represents the ideal ally to bolster its international expansion, with planned activations in both Europe and Latin America. Betano, meanwhile, emphasizes its commitment to responsible gaming in Brazil and all international markets where it operates.
“Sponsoring Flamengo is a strategic decision that connects us with the largest and most passionate fan base in Brazil, strengthens our presence in the country and further expands our brand globally. We understand the responsibility this partnership carries and are committed to building a successful journey alongside the club,”
said George Daskalakis, co-founder and CEO of Kaizen Gaming, operator of the Betano brand.
The agreement extends beyond brand visibility, including investment in social and sports development initiatives. Both Betano and Flamengo have highlighted their shared commitment to driving positive impact both on and off the field.
“This partnership with Betano is historic for Flamengo. Beyond being the biggest sponsorship in Brazilian football, it strengthens our projects across football and Olympic sports, supports our global expansion, and reinforces our commitment to our fans”,
commented Luis Eduardo Baptista, President of Clube de Regatas do Flamengo.
