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30th July 2026 – Betano, Kaizen Gaming’s premium online sports betting and gaming brand, has renewed its partnership with FC Porto for a further three seasons, extending its role as the club’s Main Sponsor until the end of the 2028/29 campaign.
The agreement continues a partnership that began in 2021 and is built around shared ambitions, excellence, and a passion for sport.
As part of the renewed deal, Betano will remain on the front of the official match and training shirts worn by FC Porto’s First Team and B Team. The partnership has also been expanded for the first time to include the club’s Women’s Team, which is set to make its debut in the top tier of Portuguese women’s football this season. Betano’s branding will appear on the sleeve of the team’s shirts, further increasing the brand’s presence across FC Porto’s football operations.
José Pedro Pereira da Costa, Executive Board Member and CFO of FC Porto, said:
“FC Porto is stronger when its partners are stronger too. It is through this mutually beneficial relationship, one that we have built on trust and commitment, that both our Club and our partners thrive. Betano has been a key partner through many important moments, and we are therefore delighted to extend our partnership until 2029. Far beyond its presence on the front of our shirt, Betano has played a decisive role in several Club projects, particularly Inzone, which is a source of great pride for us. And, of course, there are the many initiatives we have developed together, which are an integral part of the Club’s vitality and which we are certain will continue to grow over the coming years,”
Julio Iglesias Hernando, Chief Commercial Officer at Kaizen Gaming, added:
“FC Porto has been an exceptional partner over the past five years, a period in which the club has won an impressive total of eight domestic titles, and we are delighted to extend this successful relationship until 2029. This renewal reflects the strong trust we have built together and our shared commitment to excellence, innovation, and delivering memorable experiences for fans. We are especially proud to expand our partnership to include FC Porto’s Women’s Team, supporting another important milestone in the club’s journey. We look forward to continuing to grow together, both on and off the pitch, while creating a positive and lasting impact for the FC Porto community”
The renewed partnership will see Betano and FC Porto continue to deliver fan-focused activations, strengthen the brand’s presence within the club’s community, and expand social responsibility initiatives aimed at creating a meaningful impact beyond the pitch.
