for early access to the latest igaming videos!
and get the latest igaming news first!
15th September 2025 – Bede, the data-driven iGaming technology provider renowned for its market-leading software and full-service platform solutions, has announced the launch of a proprietary tournament feature designed to reshape gamification options for its partners.
The innovation delivers a flexible and cost-effective way for operators to engage players through tournament and leaderboard promotions. Unlike traditional packages tied to a single provider’s games, Bede’s solution is entirely agnostic, offering partners freedom to design custom contests with a far wider choice of titles.
By centralizing tournament creation within the Bede back office, the feature removes the complexity of learning multiple provider-specific systems. Operators can manage contests consistently while also integrating other platform services such as automated prizes and performance tracking through the Player Account Manager (PAM).
From the player’s perspective, the new feature uses intuitive APIs that make it easy to check leaderboard standings, providing a seamless and immersive experience that sustains engagement throughout each contest.
Colin Cole-Johnson, Chief Executive Officer at Bede Gaming, said:
“With gamification features becoming an increasingly important part of operators’ engagement tool kits, our latest innovation makes it easy to create exciting tournaments that boost activity and truly appeal to players.
Designed to address the drawbacks of traditional provider-led tournament offerings such as limited game choice and complicated technical set-up, our Tournaments will give operations teams the freedom and flexibility to create their own custom contests without the hassle of having to learn a new system each time. This way, they can pick the games and prizes they like, while also utilising our full suite of platform services to create an altogether more enjoyable experience.”
Bede’s Tournament feature is positioned to drive player activity, enhance customer satisfaction, and provide operators with a more dynamic way to incentivize users.
