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26th February 2025 – beBettor, the leading data analytics platform, has reinforced its executive leadership team with the appointment of Graeme Price as Chief Commercial Officer (CCO) and David Black as Chief Growth Officer (CGO).
The addition of these two seasoned industry leaders comes at a time of strong demand for beBettor’s customer affluence scores, which empower UK-facing operators to identify high-potential and super-affluent players immediately upon sign-up.
Price brings over 25 years of experience in sales, having worked across multi-vertical global enterprise businesses. Over the last decade, he has played a pivotal role in the global iGaming sector, supporting companies through new market launches, emerging technologies, and substantial commercial expansion.
Black, a veteran of the iGaming, technology, and finance sectors, has also amassed 25 years of experience. He was a founding member of Microgaming’s Isle of Man management team in 2001 before transitioning to Continent 8, where he served as COO and Director. More recently, he has worked as a consultant for Tech Co and has founded, led, and advised several technology startups.
With their extensive expertise, Price and Black will spearhead beBettor’s next phase of growth, driving commercial expansion and enhancing UK operators’ ability to maximize the lifetime value of high-potential players.
beBettor’s platform provides operators with a unique affluence scoring system, ranking registered players on a scale of 1-10. A score of 10 indicates a player within the top 10% wealth bracket in the country, while a score of 1 represents those in the bottom 10%. This cutting-edge data enables operators to tailor hyper-personalized marketing strategies based on player wealth and reactivate high-value dormant customers.
Harry Cott, CEO at beBettor, expressed his enthusiasm about the new appointments:
“We are thrilled to expand our leadership team with the addition of David and Graeme, two heavy hitters in the industry. Both bring a wealth of industry specific experience, which will be invaluable to operators seeking to extract maximum value from our data.”
With these strategic leadership reinforcements, beBettor is poised to accelerate its innovation and further solidify its position as a leader in data-driven player engagement solutions.
