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The Betting Control and Licensing Board has dismissed recent media claims that Kenyans spent a staggering Ksh766 billion on gambling in 2024, labelling the figure as misleading.
In a recent statement on April 20, the regulatory body clarified that the widely circulated number, roughly 31% of Kenya’s total national revenue, exaggerates the reality of the country’s landscape.
“Debunking the Ksh766 billion myth recently reported in the media, claiming that Kenyans spent Ksh766 billion on gambling in 2024, roughly equivalent to 31 per cent of national revenue. The sensational figure inaccurately inflates the size of the regulated market, likely by including offshore unlicensed platforms,” the board stated.
According to the BCLB, actual tax revenue collected from the sector during the 2024/2025 financial year stood at Ksh22.3 million, a far cry from the reported figure. The board insists this exaggerated claim could impact public discourse and policymaking around gambling.
Beyond the Numbers: Economic and Social Contributions
BCLB also offered insight into the sector’s real contribution to Kenya’s economy. The industry supports around 10,000 direct jobs and sustains more than 500,000 livelihoods indirectly. Furthermore, the board cited operators’ contributions to various community development projects through Corporate Social Responsibility initiatives.
Despite these positive impacts, the board acknowledged that gambling remains a “demerit good.” So, it must be monitored with appropriate care and regulation to protect vulnerable citizens.
Protective Measures and Regulations Mechanisms
In response to concerns about problem gambling and regulatory mechanisms, BCLB outlined several steps it has taken to enhance compliance and consumer protection.
Among the core interventions is the establishment of a fully operational complaints section to capture and resolve grievances from the public. According to the board, no gambling-related suicide cases have been formally registered. This counters sensational narratives portraying the sector as predatory or unchecked.
Furthermore, the board has increased public sensitisation, reminding Kenyans of potential gambling harms through various media. Adverts are created following the 2019 advertising guidelines which prevents irresponsible marketing by licensed operators.
Advanced digital tools have also been deployed to monitor real-time activity among licensed operators, detect unlicensed platforms, and impose necessary regulatory sanctions. With these technologies, BCLB has strengthened its ability to enforce surveillance and compliance, particularly due to growing online and offshore activity.
Stricter Licensing and a Push for Responsible Gambling
As part of its move to tighten the grip on industry regulation, BCLB conducts regular audits and impromptu inspections. Revocation of non-compliant operators’ licenses is also standard practice. One of the standout additions is the launch of a revamped national self-exclusion programme, allowing individuals to voluntarily bar themselves from accessing any gambling services. This initiative reflects a commitment to player protection.
In addition, BCLB has expanded access to counselling and addiction treatment services by partnering with health institutions and NGOs. Licensed betting operators are now required to maintain 24/7 helplines and provide pathways to inpatient care for those suffering from gambling-related harm.
The board has also proposed a forward-thinking policy mandating that a fixed percentage of gross gaming revenue be allocated to addiction prevention and rehabilitation. Its resulting revenue could be used in creating support systems for vulnerable users.
Legislative Reforms in the Pipeline
To solidify these reforms and expand regulatory authority, BCLB highlighted the Gambling Control Bill, 2023, currently under review by a mediation committee. If passed, the bill is expected to overhaul the existing regulatory framework and better position Kenya to respond to gambling trends.
While debates on gambling’s societal effects continue, BCLB’s statement sets the headlines straight. It is a reminder that conversations around the sector should be driven by accurate data, and not exaggerated figures.
Source: iGaming AFRIKA
