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Banijay Group CEO François Riahi has firmly dismissed any speculation about the company shifting its focus entirely from content creation to gaming.
During the operator’s Q3 earnings call on Thursday, he addressed analysts’ concerns, emphasizing that the company has no intention of selling off its content division.
Riahi pointed out that there are still significant growth opportunities within the media sector, even as gaming revenue has surged in the first nine months of 2025.
“We are very happy with our development in sports betting and gaming,” he said on the call. “The Tipico acquisition was a very major event for us and we stick to our strategy here for growth in gaming.
“However, we also believe that we have very positive opportunities on the content side. So no, we don’t have any plans to sell this division.”
A year of gaming expansion
Banijay’s Entertainment content division operates independently from the gaming sector, focusing on the development and production of global media, including television and film.
This division also encompasses Banijay Media Germany, a creative marketing agency, and Banijay Branded Entertainment, which specializes in branded content.
In October, Banijay announced plans to acquire a majority stake in the German operator Tipico, which includes Tipico’s Admiral business, purchased from Novomatic earlier this year. Under the terms of the agreement, Banijay will secure a 65% stake in Tipico, with the deal expected to finalize by mid-2026.
Once the acquisition is complete, Banijay intends to merge Tipico with its existing Betclic brand, which has been part of the group for several years.
This merger also follows the earlier integration of Betclic with Banijay to form a new publicly listed entity, FL Entertainment, in May 2022. Last May, the company rebranded as Banijay Group, establishing the Banijay Gaming sub-division to consolidate its online sports betting and gaming operations.
Banijay 9M gaming revenue hits €1.13 billion
In its financial results for the nine months ending September 30, Banijay reported strong overall performance, with total revenue reaching €3.22 billion, reflecting a 3.2% increase from the previous year.
The largest share of this revenue came from the content and production-focused segments, Banijay Entertainment and Banijay, which generated €2.09 billion, marking a modest rise of 0.4%.
However, the standout performer was Banijay Gaming, which saw revenue soar by 8.7% to €1.13 billion, driven by growth across all its sectors. The number of unique active players in this segment surged 23% year-on-year, indicating a strong engagement with the brand.
The sportsbook segment contributed the most to gaming revenue, bringing in €857 million, an increase of 5.3% despite challenging comparisons to the previous year, which included the Euro 2024 tournament and some unfavorable sports outcomes in September.
Meanwhile, the online casino segment achieved impressive double-digit growth of 16.4%, generating €179.1 million. This success was largely attributed to ongoing momentum in Portugal and a recent launch in the Ivory Coast, as well as effective cross-selling strategies and enhanced content offerings.
Additionally, poker revenue experienced remarkable growth, jumping 32.7% to €76.2 million, making it the fastest-growing category within the business. Turf activities also showed an upward trend, contributing €17.8 million, which was up 17.8%.
“Banijay delivered solid growth and strong performance during the first nine months of 2025 across all activities, underscoring the strength of our diversified model,” Riahi said of the results.
Source: iGaming Business
