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Ana Gaming, the Brazilian holding company behind up-and-coming online gaming brands 7K, Cassino, and Vera, is pleased to announce today the addition of Luiz Felipe Escudeiro as Chief Technology Officer (CTO). The addition marks a significant milestone in the company’s growth and innovation plan as it solidifies its place in regulated Brazilian iGaming.
Escudeiro has over 23 years of technology leadership experience, serving in pivotal roles at KaBuM!, a top e-commerce player in Latin America, and Motorola Mobility, where he led strategic global software development initiatives. His appointment at Ana Gaming is a strategic move to enhance platform scalability, security, and end-user experience throughout the group’s digital ecosystems.
Track Record in High-Growth Technology Environments
As CTO at KaBuM!, Escudeiro spearheaded many large-scale digital transformation and automation initiatives, playing a significant role in the company’s expansion and technology infrastructure enhancement. Before KaBuM!, he was a Programming Manager at Motorola Mobility, overseeing mission-critical software engineering initiatives for global teams. His experience gives him a solid foundation in high-availability systems, secure design, and agile product development at scale.
At Ana Gaming, Escudeiro will be overseeing the product development, innovation, and resilience of the platforms. With the business ecosystem defined by its pace and regulatory complexity, his role is expected to contribute significantly towards the company’s competitive edge and its long-term vision.
Driving Innovation and Responsible Gaming
“Ana Gaming is at an exciting phase of growth,” Escudeiro indicated. “Being part of this journey is to be part of a mission that’s purpose-driven, innovating responsibly. I’m thrilled to work for a strong and motivated team, and I’m eager to drive continuous improvement—both in our processes and the people behind them“.
He further added, “We are committed to building platforms that are more agile, secure, and scalable. By combining cutting-edge technology with responsible innovation, we can deliver an even smoother, safer, and more immersive entertainment experience“.
Technology as a Competitive Differentiator in iGaming
Ana Gaming’s focus on top-grade talent is a part of broader trends in the iGaming sector as companies look more and more to recruit executive management from e-commerce, financial, and mobility sectors. With Brazil’s regulatory landscape shifting rapidly and a growing user base demanding sophistication and security, the application of technology became the secret to differentiation in the market.
The company is one of the authorized operators of Brazil’s Ministry of Finance through the Secretaria de Prêmios e Apostas (SPA). With increasing regulatory oversight, Ana Gaming’s investment in cybersecurity, responsible gaming regulations, and compliance infrastructure has become an imperative of strategy.
Ambitious Outlook for 2025
Looking ahead to the second half of 2025, Ana Gaming will grow by another 20% driven by organic growth as well as strategic partnerships in sports and media. Center of this vision is an enhanced emphasis on talent creation, digital performance, and customer-centric innovation.
Ana Gaming was founded in 2024, and today it has become a pioneer of the online gaming industry in Brazil. Its brands, 7K, Cassino, and Vera, have earned a reputation for blending cutting-edge technology with entertainment value. With an organization of top executive talent around long-term digital vision, the group is well-positioned to lead the next chapter of growth in the regulated iGaming industry in Brazil.
Source: GMB
