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28 October 2025 – Altenar has expanded its collaboration with Nordplay Group to support the launch of the Onerush brand in Sweden, using Altenar’s sportsbook technology.
Buccone Trading Limited, the legal entity behind Nordplay Group, recently secured a Swedish license and launched Onerush powered by Altenar’s fully-managed sportsbook platform. The solution includes customizable features, 24/7 customer support, and advanced reporting tools, giving the operator a solid foundation to enter the market.
This agreement builds on an existing partnership that has successfully seen Altenar’s sportsbook deployed across Nordplay’s Frank & Fred and Jubla brands in Sweden. The launch highlights Altenar’s ability to help operators localize and enhance their offerings when entering competitive markets.
Sam Hill, Sales Director at Altenar, said:
“We’re delighted to launch the Onerush brand in another positive step in what is already a successful partnership with their team and brands. Our best-in-class sportsbook offering and features will allow Onerush to differentiate their product offering from the competition and establish themselves as a market leader, and provide the best user experience to their customers.”
Nicolas Lund, COO at Nordplay Group, added:
“In Altenar, we’ve found a trusted and reliable partner, supporting a wider offering on several of our brands. It’s therefore been a natural choice to bring them on board for our latest brand, Onerush in Sweden. We’re excited and hopeful to see Onerush well-received by the Swedish market and together with Altenar will continue to challenge the mainstream to deliver a leading offering with lower friction and more entertaining experiences.”
