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30 April 2025 – Leading sportsbook software provider Altenar has unveiled its latest innovation — a dynamic Tipster Module — designed to help operators harness the power of influencer marketing directly within their platforms.
This cutting-edge solution allows sportsbook operators to integrate expert betting insights from influencers and tipsters, offering enhanced visibility and engagement. Through the module, operators can display tips in a variety of compelling formats, including Boosted Odds, while also customizing each influencer’s profile with a name, avatar, and unique background for a personalized feel.
Altenar’s Tipster Module is a strategic response to the evolving challenges of gambling advertising regulations worldwide. As traditional promotional channels become increasingly restricted, the new feature opens up a powerful and compliant way for brands to grow their presence and increase player retention.
Operators will benefit from a host of flexible marketing tools, including the ability to showcase picks from affiliate websites or incorporate insights from brand ambassadors. This positions the module as an ideal solution for those looking to amplify their sportsbook offering and stand out in a competitive market.
Dinos Doxiadis, Altenar’s Director of Product – Sportsbook & Data, commented:
“We know that strict rules around gambling advertising are a challenge for many of our clients and we were keen to produce a solution which can support their marketing activities.
The use of influencers with a significant online following has become a common form of advertising in many industries and our Tipster Module allows operators to adopt this approach as part of their marketing strategy. Influencers can be used to enhance brand awareness and drive traffic to a sportsbook and we are excited to offer this feature to our sportsbook clients.”
The Tipster Module is now available to all Altenar operator partners, reaffirming the company’s commitment to delivering flexible, forward-thinking sportsbook solutions.
