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7th August 2025 – Altenar, a leading provider of sports betting and iGaming technology, has officially launched its new Bet Cards feature, designed to give operators more creative control and improve visibility of both boosted and non-boosted selections.
With a focus on increasing user engagement, Bet Cards enable operators to build and showcase curated bet lists, offering a streamlined way to promote betting content. This enhancement simplifies how promotional bets are displayed and consumed, giving operators powerful tools to tailor their offers more effectively.
Seamlessly integrating into existing widgets, Bet Cards expand promotional opportunities beyond Top Boosts by enabling the display of multiple targeted selections. The initial rollout includes support for pre-built selections, which are particularly effective in Bet Builder markets.
Future developments of the feature will introduce multiples, broadening the scope of promotional bets beyond singles and Bet Builders. Bet Cards will also be linkable to Altenar’s recently released Tipster Module, adding another layer of promotional strategy.
Additionally, Altenar plans to integrate automatic Bet Card generation via its Intelligence Services, significantly reducing manual effort and increasing operational efficiency for partners.
This launch is the latest in a series of sportsbook upgrades by Altenar, underscoring the company’s commitment to delivering responsive, high-impact features tailored to operator needs.
Dinos Doxiadis, Director of Product – Sportsbook and Data at Altenar, said:
“The introduction of Bet Cards reflects our commitment to giving operators greater flexibility and creative control over how they promote betting content. By simplifying the display of both boosted and curated selections, Bet Cards not only enhance the user experience but open up new possibilities for engagement.
This is the start of our work to enhance Bet Cards to ensure our partners stay ahead in delivering the most personalised, high-impact sports betting experiences.”
