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Leading sportsbook platform provider Altenar has confirmed its participation in the Gaming AFRIKA Summit 2026, set to take place in Nairobi from May 4–6.
Kenya continues to stand out as one of Africa’s most vibrant betting markets, with industry revenues surpassing $100 million in 2024 and forecasts indicating growth to approximately $831 million in 2025. Across the broader region, Africa’s betting sector is expected to reach $17.63 billion by 2025, highlighting its rapid expansion and strong potential.
However, despite this upward trajectory, operators in African markets must navigate a range of structural challenges. These include fragmented and constantly evolving regulatory environments, significant taxation pressures, and payment constraints—even as mobile money adoption remains widespread. Additionally, the need for deep localisation across diverse markets presents further complexity.
Other obstacles include inconsistencies in infrastructure, differing levels of digital maturity, and fierce competition in mobile-first ecosystems. Together, these factors create ongoing challenges around scalability, regulatory compliance, and sustaining long-term player engagement.
Altenar’s presence at the summit is aimed at helping operators tackle these issues head-on. Drawing on its global experience, the company has developed a strong understanding of the technical and operational requirements needed to succeed across Africa, supporting partners in transforming ambitions into measurable growth.
Yiannis Mamfredas, Head of Platform Account Managers at Altenar, said:
“Flexibility is at the core of our approach. African markets demand solutions that can quickly adapt to regulatory changes, local payment ecosystems, and evolving player behavior.
We already understand the key challenges operators face across the region, from compliance and taxation to localisation and retention. Our sportsbook platform is designed to address these directly through modular architecture, advanced risk management, and seamless integration with local providers.
This flexibility allows our partners to scale efficiently, optimise performance, and deliver tailored user experiences that drive sustainable growth in highly competitive markets.”
Attendees in Nairobi will have the opportunity to meet the Altenar team and explore how a premium sportsbook solution can align with and support brand strategies across Africa’s fast-growing gaming landscape.
