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12 May 2025 – Leading sportsbook software provider Altenar has significantly strengthened its US sports portfolio with the expansion of Major League Baseball (MLB) content ahead of the 2025 season.
In a major update for operators and bettors alike, Altenar has introduced in-play Bet Builders for MLB games, enabling dynamic, real-time wagering experiences. This feature allows users to create custom bets as the game unfolds, capitalizing on the growing demand for personalized and engaging betting options.
The enhanced MLB product also boasts an expanded selection of prop betting markets, available across both pre-match and live games. Bettors can now explore a wide array of player, team, and game props, adding further depth and variety to the sportsbook’s offering.
These enhancements build on Altenar’s existing MLB features, which already include fast markets, micro-betting, same-game parlays, player specials, and pitcher-specific lines—catering to a broad spectrum of betting preferences.
A key enabler of this innovation is Altenar’s ongoing partnership with Swish Analytics, an official MLB data distributor since 2019. Swish provides fast, accurate, and comprehensive data, which underpins Altenar’s advanced markets and supports the delivery of high-quality experiences for operator partners.
Antonis Karakousis, Director of Operations at Altenar, commented:
“Altenar is driving innovation in US sports by pushing the boundaries of what is possible with our offering. We will continue to grow our presence in this vertical and ensure that our full suite of pre-match, in-play, and at-bat betting products defines the next generation of engagement for our operators’ MLB fans.
In addition to the above, the development of our MLB Live Bet Builder is another strong statement that reflects our commitment to listening to users’ needs. Enhancing the Bet Builder experience remains a key focus and a central part of our product strategy.”
Altenar’s enhanced terminal and new MLB features will be showcased at the SBC Summit Americas 2025, taking place from May 13–15. The event will provide a platform for Altenar to demonstrate its latest innovations and continued commitment to tailored, data-driven sportsbook solutions for the US market.
