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Allwyn, one of the largest lottery operators in the world, has confirmed the appointment of Kresimir Spajic, the former CEO of Betfred US, as its new head of its digital division.
Starting September 1, Spajic will play a crucial role in enhancing the company’s digital capabilities. He will operate from Lucerne and oversee a newly formed division, Allwyn Digital, which will encompass the company’s iGaming, Sportsbook, and digital product initiatives.
The Thursday (Aug 21) announcement follows Allwyn’s acquisition of the remaining 15.5% stake in Stoiximan, a Greek iGaming and sportsbook operator. This move is part of a broader strategy that also includes the divestment of its casino operations in Germany and Australia, signaling a clear focus on expanding its digital footprint in the gaming industry.
It also follows Betfred’s recent exit from the US market, adding to the growing list of European sportsbooks to leave the country.
“Kresimir’s appointment is a transformative step for our business. His expertise perfectly aligns with our commitment to continuously enhancing the player experience across our digital portfolio of products and games. I am delighted to welcome him to Allwyn in this exciting new chapter,” stated Robert Chvatal, Allwyn’s CEO.
Spajic Brings Two Decades of Experience
With 20 years of experience in the online gaming sector, Spajic has a proven history of driving businesses towards a digital-first and innovative approach.
His career includes significant roles at Apollo Global Management as an advisor, as well as leadership positions at Great Canadian Entertainment and Hard Rock International.
Most recently, he led the charge for Betfred’s operations in the US, where he was key in shaping the company’s vision and strategy. In this capacity, he not only focused on operational execution but also championed international business development initiatives, showcasing his ability to navigate and succeed in the competitive gaming space.
“Allwyn has a bold ambition of transforming the way players engage with lotteries, gaming and casual entertainment. Allwyn Digital is the natural next step in that journey – to be more seamlessly connected, digitally integrated and innovative – and I look forward to working with all the team to deliver for players and for the business,” Spajic added.
Source: NEXT.io
