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AI-powered iGaming customer service firm Tugi Tark signs strategic partnership agreement with WebPrefer

August 13, 2025 – Tugi Tark has announced a strategic partnership with Swedish software company WebPrefer, the developer of the Wepam iGaming platform. The collaboration will integrate Tugi Tark’s AI-powered support software into WebPrefer’s core technology, providing iGaming operators with a fully integrated solution for modern customer service.

With growing industry demands for multilingual support, regulatory compliance, and improved player experiences, the integration of Tugi Tark’s AI-powered customer service software into the Wepam Player Account Management (PAM) system aims to give operators a competitive edge. The solution is designed to deliver faster, smarter, and more scalable player support across multiple markets.

The Wepam platform is built for adaptability, supporting multi-brand operations, CRM, rewards, responsible gaming, and real-time monitoring. By embedding Tugi Tark’s customer support software directly into the PAM system, WebPrefer is offering operators a plug-and-play option for streamlined service.

Harpo Lilja, CEO of Tugi Tark, said:

“We are thrilled to partner with WebPrefer to bring smarter support to the iGaming world.This collaboration underscores our shared commitment to help operators create deeper connections with their players through AI-enhanced support.”

Mikael Lindberg Castell, Founder & CEO of WebPrefer, commented:

“Implementing Tugi Tark’s AI Agent support tool into our own PAM solution was a no-brainer for us. Assisting end users is fundamental to any business, and together with Tugi Tark we can now present a complete solution for iGaming operators. This partnership is one more way we’re making player care faster, smarter, and at scale.”

The partnership is described as a significant milestone for both companies, aligning with their missions to modernize iGaming support and operational strategies. The integrated system is customizable, quick to deploy, and developed with regulatory frameworks in mind, making it suitable for operators expanding across brands, geographies, and languages.

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Ingi Thor Arngrímsson
Ingi Thor Arngrímsson
Ingi is the Editor in Chief of iGamingToday.com, where he keeps a close eye on the stories, regulations and industry moves shaping the global iGaming sector. With a particular interest in gambling regulation, he’s always looking for the next story worth telling and the developments that deserve a closer look. Outside of iGaming, life is a mix of family time, growing his own vegetables and getting outdoors for a bit of hunting. Whether he’s tracking down a story or something in the wild, curiosity tends to keep him busy.

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