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10 February 2026 – Acquire.bet has announced a strategic partnership with E2, the global SaaS provider behind BetQL-powered publisher solutions, aimed at enhancing sports betting and iGaming monetisation across North America and regulated Canadian markets.
Under the agreement, Acquire.bet will act as the exclusive partner for E2’s technology in the region. The collaboration combines E2’s deep-linking, sports data, and content tools with Acquire.bet’s established monetisation expertise and operator relationships. The partnership is designed to help publishers and media brands convert sports audiences into compliant, high-performing betting and gaming revenue streams.
E2’s technology offering includes sportsbook-specific deep links by state, intelligent betting widgets and scoreboards, branded sports hubs featuring tips and pre-game analysis, and free-to-play games deployed within a publisher’s own brand environment. These tools are designed to integrate naturally within editorial and sports content, creating a more engaging and conversion-ready experience for users.
Acquire.bet will manage all commercial monetisation, connecting publishers to regulated sportsbook and iGaming operators while optimising performance through its established acquisition and analytics infrastructure. Together, the two companies aim to provide publishers and media brands with a scalable, tech-enabled pathway to monetise sports traffic in increasingly competitive regulated markets.
One of the first initiatives to be brought to market through the partnership is a fully built World Cup Hub, designed to capture the expected surge in North American betting interest around this summer’s tournament. The hub will be delivered as a single, turnkey solution, combining seamless CMS integration, continuously updated bespoke match and betting content, and monetisation.
Allan Petrilli, Managing Director at Acquire.bet, said:
“This partnership is a natural next step in how we support publishers and media companies operating in North America’s regulated environment. E2 brings proven technology that enhances how sports content connects to betting opportunities, and Acquire.bet brings the monetisation, operator relationships and market expertise needed to turn that engagement into sustainable revenue. Together, we’re strengthening the toolkit available to publishers looking to compete effectively in an extremely crowded market.”
Nigel Frith, Director of Strategy at E2, added:
“Acquire.bet has built a strong reputation as a leader in sports betting and iGaming monetisation across North America. By partnering exclusively with them in the region, we’re ensuring our technology is deployed alongside a team that understands both the regulatory complexity and the commercial realities publishers face. This collaboration allows us to bring our SaaS solutions to market in a way that delivers real value for media partners and operators alike.”
The partnership will initially focus on the U.S. and regulated Canadian states, with further market expansion planned as regulation continues to develop.
The partnership will initially focus on the U.S. and regulated Canadian states, with further market expansion planned as regulation continues to develop.
