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London, 6 May 2025 – Abelson Sports, a leading provider of innovative sports data solutions, has officially launched its groundbreaking Bet Builder product—an advanced player-first betting tool engineered to unlock maximum value from soccer betting feeds for operators.
Positioned within Abelson’s TECH vertical, the new Bet Builder focuses on delivering an intuitive and engaging user experience through a dynamic iframe interface. It puts player prop bets and popular soccer markets front and center, allowing for unlimited leg combinations across a growing number of bet types. Built-in validation technology ensures all selections remain conflict-free.
Designed with modern betting behaviors in mind, the product seamlessly supports pre-match, in-play, and cash-out functionalities. Users also benefit from pre-built bet options that showcase trending selections and improve accessibility.
Jeevan Jeyaratnam, Chief Betting Officer at Abelson Sports, said:
“We’re proud to be able to offer operators a new, player-first betting experience across a wide range of markets and leagues. It’s a soccer betting option that gives both operators and their customers what they want through a product that is attractively presented to the end user and which is easy to navigate and simple to integrate.
While we believe it will become a valuable addition to partners that already take our Football Player Markets feed, we have developed the product to be agnostic in terms of input feeds to open it up to the widest possible market. We look forward to seeing it go live with our first customers.”
While it pairs natively with Abelson’s Football Player Markets feed, the system is data-source agnostic, allowing it to integrate with feeds from any sportsbook provider. This flexibility positions it as a versatile tool suitable for a wide range of betting platforms.
Built on highly scalable cloud technology, Bet Builder is offered either via a customizable iframe or as an API solution, giving operators full control over branding and implementation. With flexible commercial models and adaptable delivery options, the product is set to become a go-to solution for operators looking to boost engagement and margins in an increasingly competitive market.
Abelson Sports expects to roll out Bet Builder with its first operator partners in the coming weeks, marking a significant step forward in player-centric sportsbook innovation.
