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28th April 2025 – Abelson Sports, a leading provider of sports data solutions, has announced a new partnership with nVenue, the industry-leading B2B provider of live and micro-betting technology. The collaboration marks a significant step forward in revolutionising the live sports betting experience for operators and bettors alike.
Under the agreement, nVenue joins Abelson’s growing roster of Third Party Partners within the Football Player Markets solution. The integration makes it easier for operator partners to access nVenue’s cutting-edge, AI-powered betting content through a single, streamlined connection.
nVenue’s proprietary AI and machine learning technology delivers dynamic, real-time odds and pricing across more than six sports, including both U.S.-based and international leagues. Their platform provides sub-second latency, enabling operators to offer thousands of granular, micro-betting markets per event—such as next play, pass, or possession—creating a highly immersive and personalised experience for bettors.
The integration will allow sportsbook operators to activate nVenue’s real-time content with minimal development work, thanks to Abelson’s proven feed structure. This latest addition to the Football Player Markets suite enhances Abelson’s offering, providing sportsbook partners worldwide with new opportunities to drive engagement and revenue through innovative, player-focused live wagering.
Simon Temple, COO at Abelson Sports, commented:
“We’re excited to welcome nVenue into our ecosystem of Third Party Partners. Their approach to live micro-betting is exemplary and integrating this level of detail
and dynamism into our Football Player Markets product ensures our clients can stay ahead of the curve when it comes to player-focused, live wagering. We’ve been actively exploring partnerships in this space, and there’s no question nVenue has the most advanced
technology and product offering in the industry and the double digit margins from their markets will be key to our clients’ revenue growth.”
Jeremy Jones, Chief Revenue Officer at nVenue, added:
“Partnering with Abelson Sports is a natural step for us as we continue to scale our offering globally. Their Football Player Markets product is highly respected,
and this integration allows us to bring our live and micro-betting capabilities to more operators and fans around the world. We’re excited to deliver our real-time, live and micro markets across 6+ leagues now for fans around the world.”
The partnership between Abelson Sports and nVenue promises to set a new benchmark for live sports betting, offering enhanced engagement, rapid deployment, and richer betting opportunities for operators and bettors globally.
