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3rd November 2025 – Abelson Sports, a leading provider of sports data solutions, has gone live with its Football Player Markets (FPM) solution with BVGroup, one of Europe’s most established gaming operators.
Under the renewed agreement, BVGroup has reintegrated Abelson’s FPM package, with a core focus on goalscorer pricing. This move strengthens BVGroup’s football offering across its B2C sportsbook brand and growing B2B portfolio.
The deployment delivers extensive global coverage across domestic and international football competitions, including expanded markets from Brazil, providing BVGroup customers access to a wider range of football betting options.
Through seamless integration into Abelson’s existing distribution framework, BVGroup can instantly access a comprehensive suite of player betting markets. This renewed collaboration marks a return to partnership between the two companies, reflecting BVGroup’s trust in Abelson Sports’ high-performance player market technology.
Abelson Sports continues to demonstrate its position as a leader in flexible and reliable player market solutions, supporting operators with rapid market expansion and strong operational stability.
Reuben Thomas, Sales Director at Abelson Sports, said:
“We’re delighted to see BVGroup powering their player markets with our Football Player Markets product. Their reputation for innovation and quality aligns perfectly with our mission to deliver reliable, data-rich pricing that enhances the football betting experience.”
Eoin Ryan, Director of Sportsbook & e-Gaming at BVGroup, added:
“Abelson’s coverage, speed and accuracy make them a trusted supplier for our player market needs. Having worked together previously, we know the value they bring, and we’re pleased to have renewed our collaboration. We look forward to exploring more opportunities together in future as we build towards next year’s World Cup.”
