for early access to the latest igaming videos!
and get the latest igaming news first!
The brand powerhouse Novomatic is said to have bought the French casino group, Vikings Casinos SAS. As of this moment, accordingly, this is an aggressive strategic movement of Novomatic in trying to step in its footprints into the international gaming market, most notably in France.
Acquiring Vikings Casinos
It is not only a business process that Novomatic is entering into but also one of the largest gaming markets in Europe. Currently, the group operates more than ten live gaming casinos in France, some of them in very renowned sites on the beautiful Côte d’Azur. The purchase allows Novomatic to substantially extend its portfolio and reach far into the active French gaming market in a sustainable manner.
This has elicited great joy from Stefan Krenn, a member of the Executive Board of Novomatic. “With the acquisition of Vikings Casinos, we are consistently pursuing our international growth strategy and strengthening our position as a leading provider in the European gaming market,” he added. It evidences the interest of Novomatic towards growth and, at the same time, innovation in this field.
What Exactly Vikings Casinos Entails
Vikings Casinos are among the highly rated casino chains in France, with their places boasting many different types of facilities in classic table games, as well as the latest electronic gaming machines. The chain stands for quality and customer experience-to the fullest extent, in line with the Novomatic spirit to deliver top gaming solutions.
The CEO of Vikings Casinos SAS, Luc Le Borgne, continues to remain very optimistic about the latest acquisition. He intimated that a partnership with Novomatic opens up avenues for expansion and diversification. Only recently, the merger had promised efficiencies in operations and assured support coming from the vast resources and skill bases that Novomatic has built up over time. This addition improves the market position and operational strength of Vikings Casinos.
Boosting Player Experiences
As part of the expansion, Novomatic is going to inject its innovative gaming technology and solutions that will further catapult improvements in enhancing the overall customer experience at Vikings Casinos. As a matter of fact, the company has built a reputation for itself with its unbelievable range of products and most exciting gaming highlights. For that matter, Novomatic is showcasing some of these news at the Exhibition of Lotteries and Amusement of ICE in Barcelona, announcing an event full of “exclusive elegance and galactic innovation.”
This focus on innovation within the competitive landscape of gaming is very important. Players seek out new experiences outside the ordinary that have been provided for so long through gaming. By tapping into all the innovative technology and creative game design associated with Novomatic, the chance that Vikings Casinos will attract and keep customers becomes much more expansive.
The Bright Future Ahead
The deal is still pending for some regulatory nods, but both parties look ahead with great optimism. Novomatic has been in international markets long enough to be in a convenient position going into this venture. Operating in more than 50 countries with a bulky portfolio of gaming products and services, Novomatic is on the right road to impact France positively.
This can be quite a perfect representation of the recent trends of consolidation of the market. While firms seek to expand their outreach and capability, such partnerships as that between Novomatic and Vikings Casinos would be more frequent.
All in all, the purchase of Vikings Casinos by Novomatic seems like a really cool chapter for both firms: more commitment shown by Novomatic to further growth in the French market and due courtesy promises made by enhancing gaming experiences of players. Innovative technologies emerging, coupled with a strong operation, really mean this new partnership is going to reform the landscape of French casinos.
Stay tuned as the story develops for more on this breaking news! Whether you’re a casino game veteran or absolute newbie, there’s never been a better time to find out what those have to do with your plans to hit the casino going forward!
Source: yogonet.com
