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1xBet has extended its partnership with French giants, Paris Saint-Germain, confirming its role as the club’s official betting partner for the next three seasons. This extension builds on a successful collaboration that has already proven beneficial for both parties.
Over the years, the partnership has coincided with Paris Saint-Germain’s rise in global football, highlighted by a remarkable 2024/2025 season that saw the team achieve significant victories on both domestic and international fronts.
Moving forward, 1xBet will maintain its visibility as the Official Betting Partner, with its logo prominently displayed on LED boards and 3D carpets during matches. The collaboration will also focus on creating engaging content for Paris Saint-Germain’s social media and digital platforms.
Additionally, 1xBet plans to involve the club’s legendary players in various initiatives, offering fans and partners exclusive experiences that deepen the connection between the brand and the football community.
Richard Heaselgrave, chief revenue officer, Paris Saint-Germain, said:
“We are delighted to extend our partnership with 1xBet, a global brand that shares our ambition for innovation and international growth. Together, we have already achieved remarkable milestones, and this renewed agreement will allow us to engage our worldwide fan base further, create unique experiences, and continue to build on Paris Saint-Germain’s incredible momentum on and off the pitch.”
A 1xBet representative commented, stating:
“For 1xBet, the partnership with Paris Saint-Germain is of strategic importance. Extending the agreement reflects stability and mutual trust. We are proud to have been part of the club’s great achievements in recent years and are confident that even more successes lie ahead,”
Source: Focus Gaming News
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